Sweet, glorious Friday. You’ve made it. We’ve made it.
And the feeling is just as beautiful as we could have ever imagined.
Throughout the week, I use Pocket to easily bookmark links that I enjoyed reading, found myself nodding to, had to watch at home so I wouldn’t burst out laughing at work, or just found really useful and interesting.
Here’s a list of my favorite links this week.
Some of my college books still have the “Used” tags on them, and the new ones look just as untouched as some of them actually were. BUT—some people jot notes all over the margins (called Marginalia) and make reading more of an in-depth experience. After reading this article, I’m going to try the same. It helps you remember what you’ve read (by writing it down), and keeping notecards helps refer back to interesting quotes, notes or thoughts later on. Going to definitely give it a go.
I thought this was super interesting. I kinda geek out on social psychology, learning why we do what we do. Humans are weird.
Anyway, here’s an example: 56% of people will volunteer for “an experiment at 7 a.m.”, but only 24% will volunteer for a “7 a.m. experiment”. Language matters. And as a writer, these kinds of semantics can make a HUGE difference. And as a fellow human, I think you’ll find these interesting.
“Copywriting ain’t dead. It just smells funny.”
More than 430 British copywriters, at all stages in their career, were asked about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words. If you’re a copywriter, it’s definitely worth a read. If you work with one, take a peek—you might just understand, and therefore work with them juuuust a bit better. Or buy them an Old Fashioned.
71 pages of ridiculously informative insights about how to write headlines. Tons of classic ad examples categorized by different approaches in a PDF, easy to print out and keep by your desk for inspired browsing.
You know all those initial concepts, 1st drafts, free-flowing prose, crazy ideas that just might work, inner thoughts, things you wanna scream, and best of all, copy that inspires you? That’s Ash. And this is one of my favorite articles by her. Get to know her. Read her. And get inspired.
It’s one of those articles that you bookmark and revisit from time to time. Maybe you read the whole list again, maybe you browse a few between meetings. But once you read them, you’ll go about your day just a bit differently. You’ll appreciate. You’ll notice something you didn’t before. It’s a good little one-stop-shop for those daily reminders you didn’t know you needed.
And here’s a little video showing why I loved San Diego too much to ever leave my hometown. Happy Friday, kids.