Denver Learning Institute is a for-profit continuing education provider. Our team was given the opportunity to create their brand identity.
The client requested a visually appealing, empowering and motivational website for continuing education courses in a variety of fields. I worked with the CEO, Art Director, and designers to establish their brand promise, brand values and brand voice attributes. Once those foundational elements were in place, I wrote all website messaging and helped create their tagline to align with the brand identity.