Luggage retailer Eagle Creek wanted to re-brand their identity and shift their focus to travel exploration as an experience, rather than strict focus on product. I wrote headlines and key messaging that directly aligned with the brand attributes and spoke to the adventure-seeking audience, while maintaining a casual and conversational tone. The messaging was used on the site and on social media.
- A must-see destination for all your travel needs.
- This is the reason you’ve been saving your PTO.
- We’ll give you a reason for your next “out of office” message.
- We don’t sell buckets, but we can help with your list.
- Visit us before visiting the world.
- Start here before traveling there.
- Set your sights on our new site.
- Where better travel begins.
- A touch of adventure at your fingertips.
- Good news travels fast.