Our Greater San Diego Vision was an unprecedented civic engagement process to create a shared vision of the future, based on the input of tens of thousands of residents.
We developed a brand and integrated cross-media communications platform to drive public engagement in San Diego. The messaging needed to interest, educate and empower all residents to improve their communities through “Our Greater San Diego Vision”.
I wrote all website and social media messaging during the campaign, also managing active response to Facebook feedback on behalf of the client.
Through our collaborative efforts, we motivated San Diegans to get involved and broke the national record for public engagement when compared to similar efforts.