I love Sesame. Seriously, they’ve created a great gifting experience.
Sesame offers hand-picked, unique gift sets you can order from your phone. They asked me to visit them in San Fran and create a Brand Voice Guide to accompany their Style Guide.
The guide included:
- Brand Voice Attributes
- Tone Guidelines
- Grammar Rules
- On-Brand vs. Off-Brand Examples
- Recommended Action Verbs
- Proofreading Checklist
- App Copy Updates
- Transactional & Marketing Email Copy Updates
- Push Notification List
…I think they liked it.
Wow this Style Guide is written exactly in Sesame’s voice. Telling us ABOUT Sesame’s voice. Whaaaaatttt.
This is the best thing ever. In the history of ever.
OMG. Kris’ copywriting guide. OMG.